Why a Guest Downloads a Restaurant Phone App
A restaurant phone app is the icon a guest keeps. They already have marketplace apps that list you beside other kitchens. They add yours when the second order is faster than a browser and the name on the icon is yours. A tile in someone else's app is a listing. An install is a habit.
This page is that habit: the download, the reorder, and loyalty points on those orders. Whose name is on the icon is white label restaurant app. A custom build versus a plan that includes the app is restaurant app development services. The site most guests still use is restaurant mobile website.
Reorder Is the Reason to Keep the Icon
The download is a compliment. The reorder is the job. Saved orders are the point of the icon: the usual pie, the usual toppings, without rebuilding the cart. If the second order is slower than the website, people delete the app quietly.
The menu in the app stays in sync with the storefront, including sizes and toppings. Two price lists become a complaint. The broader door, site plus app, is food order application. The icon does not fix a menu nobody trusts.
Loyalty Points on Every Storefront Order
Guests earn loyalty points on storefront purchases. You set the rewards. The account, the saved order, and the points are the same on the website and, once you qualify, on the iOS app. Points are not a second currency inside the icon. The customer list stays with the restaurant.
Say the reward in one sentence a cashier can repeat. The platform does not print plastic cards, and it does not apply a birthday reward by itself. Loyalty on the website is on every plan, including Standard. The app is not. A marketplace receipt does not build this balance. Those apps often charge 15 to 30% of the sale, and your contract beats that range.
Which Plan Includes the Branded iOS App
Growth and Growth Plus include the native iOS app with your logo, push, saved orders, and menu sync. MicroSky submits it and keeps up with iOS updates. Growth is $499 per month plus 7% of net sales. Growth Plus is $999 per month plus 10% of net sales and adds email, SMS, and push across the iOS app, SMS, and email. Both require 3 months on Standard.
Standard is $249 per month plus 5% of net sales, or $499 per month flat: the website, accounts, saved orders, loyalty, admin, and Sky AI, without the native app. Use those months to prove the menu and the printer. There is no published Android app. Do not advertise one.
Apple Pay and Push Sit on Those Later Plans
Apple Pay is on Growth and Growth Plus, through Authorize.net, not on Standard. Card checkout on every plan can use Stripe, Authorize.net, or Electronic Payments. Do not describe Apple Pay as a Standard feature while you are still on the website plan.
Push goes to people who installed the iOS app. A useful push is a special you can cook, or a closure. MicroSky Food does not offer geofencing. Email and SMS are Growth Plus. On Growth, push is the campaign tool. On Standard, you have the link.
Keep the Website for Everyone Else
Most guests will not install anything, and they should still finish the order. The mobile website is on every plan: your menu, a cart, pickup, and delivery only where you drew a zone. Treat the restaurant phone app as the home-screen door, not the only door.
Put the website link on the box, the receipt, and the Google order link before you ask for an install. The checklist is restaurant mobile website. The path from a search to the first order is how to market a restaurant online.
The Kitchen Ticket Does Not Change
An app order has to land where a website order lands. The paid ticket shows up in restaurant admin and can print on the receipt printer you already use. Staff move it from new to preparing to ready to delivered. If the kitchen sees a new dialect, fix the ticket before you promote the icon.
MicroSky Food does not dispatch drivers or track them. You set the zone, the radius, and the fee. How to judge the paper is restaurant order taking app. Hardware is $500 once if you need a mini PC print server and a receipt printer.
How to Ask for the Install
Wait until website tickets are routine. Then tell regulars one true thing: same menu, same account, same points, plus a home-screen icon. Say it at the counter, on the box, and on the receipt. Do not promise Android, a drive-by ping, or a website you turned off.
Ask people who already reorder. Who they are is a restaurant target market question you can answer from orders. One push about food you can cook, then stop.
What a Restaurant Phone App Costs
Spend the required 3 months on Standard: $249 per month plus 5% of net sales, or $499 per month flat. Growth adds the iOS app at $499 per month plus 7% of net sales. Growth Plus keeps the app and adds email and SMS at $999 per month plus 10% of net sales. A marketplace fee often lands in a 15 to 30% band. The monthly plan sits on top of your own percentage. Compare both numbers on pricing.
There is a 30-day free trial and no long-term contract. The trial does not skip the 3 months on Standard. How it works covers the wizard, the hours, and the zones. Restaurants on the platform are on clients. Questions go through contact. See the live demo. Start 30 Day Free Trial. Call (888) 960-1359.