A restaurant target market is the group you can serve again on purpose. Not a poster of a fictional guest with a salary and a hobby. For an independent, the honest version is short: who already pays you, on which days, for which plates, and which of those people you want more of. Then you talk to that group, and you leave the other group alone.
This page is that definition, read from your own orders, and the SMS or email you send only after the groups are real. The weekly numbers behind it are restaurant analytics. Where a first visit becomes a second order is the restaurant sales funnel. The phone itself, before any text, is mobile marketing for restaurants.
Name the restaurant target market in one sentence
Write one sentence you could say at the pass. 'We cook for families who pick up on Friday.' 'We cook for the offices that order lunch before noon.' If the sentence needs a demographic report, it is not ready. You do not have their household income. You have their orders.
Two sentences are allowed when lunch and Friday night are truly two businesses. One blended sentence, 'everyone who likes food,' is not a market. It is a reason to send the same note to people who wanted different meals. Keep the sentence in a notes app. If you cannot repeat it next week, you do not have a restaurant target market yet.
Read it from orders, not from a persona poster
Open restaurant admin on a quiet morning and use the same weekday each time. The sales report shows orders, revenue, average ticket, and best-sellers for completed, paid storefront orders. Compare this week with last week. A holiday against a snow day is not a trend.
That report is your storefront. DoorDash, Uber Eats, and Grubhub statements stay on those companies' reports. Those marketplaces often charge 15 to 30% of the sale, and your contract beats that range. Average ticket is the average order on your report. Read it against your own last week. The weekly habit is restaurant analytics.
Best-sellers name the occasion
Open best-sellers before you open a blank persona. The plates at the top are the occasion you already win. A sandwich and a drink at noon is a different restaurant target market from a Friday pie. A new item at the top is either a hit or a discount. Write which.
If you want more lunch, the next message is about lunch, to people who order lunch. Stop telling that list about a family tray. Change the menu in admin and the storefront updates. You should see it in next week's orders, or you should undo it.
Repeat names are the people you can reach
The market you can message is smaller than the one you can describe. Restaurant admin does not hand you a repeat-rate score. Do not invent one. Live checkouts can label a cart as a regular customer or a guest. That label is about the order in front of you. For a closed week, open the orders and the customers section and count names you recognize. Write the count in words.
Accounts and saved orders exist on every plan. The customer list stays with you. A caller is not automatically on an SMS list. Sky AI prints the paid phone ticket with web orders after you turn it on in Admin, then Integrations. It does not enroll the caller in a campaign.
Two segments are enough for SMS and email
Segmentation means you have two things to say, so you do not say both to everyone. Lunch hears about lunch. Friday hears about Friday. People who ordered recently can hear a note. People who ordered once, years ago, are not regulars. Growth Plus can segment the customer list. Segmentation does not invent guests you never served.
Stop at two until a third note is real. Advanced customer segmentation and campaign analytics are on Growth Plus. They are not a dozen filters you must fill in. The channel rules are on mobile marketing for restaurants. Push is separate: on Growth, people who installed the branded iOS app can get a push. That is not SMS or email. The icon is restaurant phone app.
Write one note the kitchen can cook
The message is one plate, one reason, and the order link. A special you can fire, a closure, or a Friday you already planned. The link goes to your menu. If the kitchen cannot cook it, do not send it.
Email can go out a few days ahead. A text belongs closer to the decision, and only if you can still cook it. One note per offer. Do not buy a list of strangers and call it your restaurant target market. The list worth segmenting is guests who ordered on your storefront. How the listing catches someone before they are on any list is how to market a restaurant online.
Send it only on the plan that includes it
Email campaigns and SMS campaigns are on Growth Plus, at $999 per month plus 10% of net sales, after 3 months on Standard. That plan also includes push across the iOS app, SMS, and email. Growth, at $499 per month plus 7% of net sales after those same 3 months, includes the branded iOS app and push. Growth does not include email or SMS. Standard does not include those campaigns either.
On Standard you still have accounts, saved orders, loyalty points, and the link on the box, the receipt, and the Google listing. Do not tell guests you will text them and then discover the tool is on a later plan. See pricing. A note on the box that names Friday's pie still counts.
Loyalty points keep the next order on your site
Loyalty points and rewards are on every plan, including Standard. Guests create an account, save an order, and earn points on storefront purchases. You set what the points are worth. That list is the same customer list Growth Plus can later email or text. The platform does not add bonus points because a date matches, and it does not apply a birthday reward by itself.
Say the reward in one sentence before you put it in a text. One item the kitchen already makes, or a point value you can explain at the counter. The guest side is online ordering.
Keep marketplace guests in a separate pile
Someone who found you on a marketplace app is not an SMS segment you can see in admin. You can still cook their ticket. Your contract and their statement are the record. A range of 15 to 30% is a common band to stress-test, not their invoice.
If that pile is most of the week, put your order link on the box, the receipt, and the Google listing. A restaurant target market you cannot contact is a description. A market that reorders on your domain is a list.
Run one week, then change one thing
On the quiet morning you chose, write the sentence again. Read orders, average ticket, best-sellers, and the names that came back. Mark pickup versus delivery if that split is one of your two groups. Change one thing: the plate, the hours, or the link on the box. If you change all three, next week cannot tell you which one moved.
On Growth Plus, send one note to one segment, about food you can cook. On any other plan, do not borrow a tool and call it included. The path from a search to the first order is the restaurant sales funnel. Setup is how it works.
What it costs to own the list
On Standard, choose $249 per month plus 5% of net sales, or $499 per month flat. That plan is the website, admin, accounts, loyalty, and Sky AI. Growth is $499 per month plus 7% of net sales and adds the branded iOS app, push, a website redesign, and monthly work on 5 keywords. Growth Plus is $999 per month plus 10% of net sales and adds email, SMS, segmentation, and 10 keywords. Growth and Growth Plus require 3 months on Standard. Apple Pay is on Growth and Growth Plus, through Authorize.net. Hardware is $500 once if you need a mini PC print server and a receipt printer.
Confirm both the subscription and any percentage on pricing. There is a 30-day free trial and no long-term contract. Restaurants on the platform are on clients. Questions go through contact. The live demo is a storefront on a phone. Start 30 Day Free Trial. Call (888) 960-1359.