Restaurant SMS and email marketing, on MicroSky Food, is a note to people who already ordered on your site. Growth Plus includes email marketing campaigns to your customer list, SMS marketing campaigns to that same list, and push notifications across the iOS app, SMS, and email. Advanced customer segmentation and targeting, and marketing campaign analytics and ROI tracking, are on that plan too.
The list starts before the campaign. Customer accounts, saved orders, and loyalty are on every plan, and online ordering says your customer list stays yours. Sending the email or the text is the Growth Plus step. Plan math is on pricing. Product changes since go-live are on the release notes. Points on those accounts are MicroSky Food loyalty and rewards. Orders, the menu, and staff roles share restaurant admin.
Who It Helps
It helps an independent restaurant or pizzeria whose regulars already paid on the storefront. A quiet weekday is a kitchen question and a message question. The people most likely to come back already ordered from you.
It also helps an owner who is not on the pass. Name one special you can still cook, the day it ends, and the link to your menu. Do not buy a file of strangers. Until you are on Growth Plus, you still have the site, the box, the Google order link on Standard, and, on Growth, push to people who installed the branded iOS app. Do not promise a text on day one of Standard.
How a Campaign Uses Your List
On pricing, Growth Plus lists email marketing campaigns and SMS marketing campaigns to your customer list, plus push from the iOS app, SMS, and email. Growth already includes push to iOS app customers. That push is not an email or an SMS campaign. The pricing page calls the Growth Plus set a complete marketing engine.
Write about food you can cook: a closure before someone drives over, or a weekday special with a last day. The note points at online ordering, where the account was created and where the next ticket should start. Growth Plus also lists advanced customer segmentation and targeting. Lunch can hear about lunch. Friday can hear about Friday. Segmentation does not invent guests you never served.
A First Name, a Reliable Send, and a Pause
The release notes say campaign emails can greet each customer by first name with {firstName}. The notes do not print a plan name beside that token. They also say a campaign pauses on its own only after it reaches a minimum number of complaints. They do not publish that minimum.
The same notes say email campaigns to a large audience send faster and finish more reliably, and that email campaigns keep sending reliably on busy days. Fixes cover large email campaigns sometimes not finishing, and delivery tracking that updated slowly.
A Pizzeria Sends a Weekday Special
Tuesday at a pizzeria. Friday is already full. The oven can spare a weekday special: a pie on the menu with a price and a last day. The people who should hear about it already ordered on your site. On Growth Plus, that is an email campaign and an SMS campaign to your customer list. The note names the pie, the day, and the link to your menu.
If the dough runs out, 86 the item in restaurant admin and the storefront updates. The kitchen still gets a normal ticket, and loyalty points still accrue on that purchase. After service, marketing campaign analytics and ROI tracking on Growth Plus are read against orders on your site. A sent message is not a meal.
On Standard, put the special on the menu and on the Google order link. Growth can push it to the branded iOS app after 3 months on Standard. The text and the email wait for Growth Plus.
Saved Carts, a Pixel, and What Guests Choose
A list campaign is not the only message in the release notes. You can optionally email shoppers who leave checkout without ordering, or who saved a cart and never opened checkout. A payment that does not go through gets one timely reminder. Fixes stopped the same abandoned-cart email from arriving twice, and stopped reminder emails from being counted twice. The notes do not say which plan includes those reminders. Abandoned carts can be reviewed from Reports, including carts that never reached checkout.
The notes also add a Facebook Pixel. It records page views, item views, add to cart, checkout, and purchase. They do not say which plan includes it. Guests choose email and text updates, and can delete their account, from the app. Checkout explains the choice before a guest signs up for messages.
Where You Run It
Restaurant admin is the same login as live orders, the menu, staff roles, and sales analytics. The tour of that login covers the dashboard, orders, kitchen, menu, customers, campaigns, analytics, reports, and settings.
Which Plan Includes It
Growth Plus is $999 per month plus 10% commission on net sales, after 3 months on Standard. Commission is on net online order sales through the storefront, after refunds and voids. The pricing page says that commission covers included marketing services, including email, SMS, and push, that would otherwise cost thousands per month from separate vendors. The plan includes everything in Growth, raises organic SEO from 5 keywords a month to 10, and adds email campaigns, SMS campaigns, push across all channels, segmentation, and marketing campaign analytics and ROI tracking.
Standard does not include those campaigns. Choose $249 per month plus 5% commission on net sales, or $499 per month with no commission. Only that $499 per month Standard option has no commission. Growth is $499 per month plus 7% commission on net sales, after the same 3 months, with iOS app push and without email or SMS. A 30-day free trial does not replace those 3 months. Your storefront, menu, customer data, and loyalty carry over when you qualify.
Hardware is $500 once if you need a mini PC print server and a receipt printer. There is no long-term contract. Every plan starts with a 30-day free trial. Setup is how it works. Start 30 Day Free Trial. Call (888) 960-1359.